The Action Research Process and Matrix Marketing
There has been extensive and long-lasting debate in the UK about the purpose and scope of appropriate management research. Many authors elucidate that it is widely agreed that management research does not operate a single agreed scientific paradigm and can be seen as a soft, applied area of study,...
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| Format: | Article |
| Language: | English |
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Faculty of Economics and Business in Osijek
2001-01-01
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| Series: | Ekonomski Vjesnik |
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| Online Access: | http://hrcak.srce.hr/file/294603 |