City brand evolution research and future agenda: bibliometric and science mapping analysis
This study aims to identify the evolution, trends and research agenda in city brand research. The methodology used was a science mapping bibliometric and network analysis using both, WoS and Scopus databases, to do a systematic literature review. The results of this analysis resulted in four possibl...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-08-01
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| Series: | Heliyon |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2405844022013196 |