Effect of Brand Personality on Repurchase Intention via Perceived Value and Brand Loyalty (case study: Saman Insurance’s Life Insured)
Brand personality has an important role in business success, enhancing perceived value, creating strong relation with costumer, loyalty and repurchase intention. Current research has investigated the effect of brand personality of Saman Insurance Company and its dimensions (based on Jenniffer Aaker’...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-03-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-852-2&slc_lang=en&sid=1 |