Marcas y relaciones de autoridad en el mercado
This article reflects upon the role of dimension of brands within modern on their effects on final consumers. With this aim in mind, the article begins by considering the nature of brands; the author then goes on to analyze their benefits from the point of view of the supply side of the economy, but...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
1998-01-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/36423 |