Willingness of women‐led businesses in Pakistan to join formal e‐commerce platforms
Abstract An equitable distribution of economic benefits from the recent growth of e‐commerce in Pakistan requires inclusive adoption of formal digital marketplaces. The available literature and focused discussions reveal that most women‐led businesses rely on informal e‐commerce managed through soci...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2022-09-01
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| Series: | Asia & the Pacific Policy Studies |
| Subjects: | |
| Online Access: | https://doi.org/10.1002/app5.363 |