WARTOŚCI MARKI LUKSUSOWEJ I ICH ZNACZENIE W PROCESIE KSZTAŁTOWANIA LUKSUSOWEGO CHARAKTERU PRODUKTU
Luxury is a concept arousing intense discussions among representatives of many sciences. The ambiguity and relativity of this concept affect the perception of the luxurious nature of the product, and consequently the characteristics of the brand. For practitioners acting in this area, it seems impor...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Military University of Technology, Warsaw
2017-03-01
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| Series: | Nowoczesne Systemy Zarządzania |
| Subjects: | |
| Online Access: | https://nsz.wat.edu.pl/WARTOSCI-MARKI-LUKSUSOWEJ-I-ICH-ZNACZENIE-W-PROCESIE-KSZTALTOWANIA-LUKSUSOWEGO-CHARAKTERU,129459,0,2.html |