PENGARUH IKLAN, ATRIBUT PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pembeli dan Pengguna OPPO Smartphonedi Kota Semarang)
The increasingly fierce competition among the smartphone manufacturers are competing to launch products with a variety of advantages. One of the products discussed are crowded smartphone OPPO Smartphone. In the face of tight business competition Smartphone OPPO need to influence consumers to choose...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Business Administration, Diponegoro University
2016-12-01
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| Series: | Jurnal Administrasi Bisnis |
| Subjects: | |
| Online Access: | https://ejournal.undip.ac.id/index.php/janis/article/view/12722 |