Metaphorical modelling in the case of cosmetic companies’ image development
The article focuses on metaphorical modelling as a means of corporate image development. The research data includes an electronic corpus of 185 press releases issued by five international cosmetic companies. A methodology of analysing metaphorical models based on the consideration of the model’s fra...
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| Format: | Article |
| Language: | English |
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Constantine the Philosopher University in Nitra
2018-06-01
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| Series: | Topics in Linguistics |
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| Online Access: | https://doi.org/10.2478/topling-2018-0006 |