Metaphorical modelling in the case of cosmetic companies’ image development
The article focuses on metaphorical modelling as a means of corporate image development. The research data includes an electronic corpus of 185 press releases issued by five international cosmetic companies. A methodology of analysing metaphorical models based on the consideration of the model’s fra...
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| Format: | Article |
| Language: | English |
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Constantine the Philosopher University in Nitra
2018-06-01
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| Series: | Topics in Linguistics |
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| Online Access: | https://doi.org/10.2478/topling-2018-0006 |
| _version_ | 1797226803516932096 |
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| author | Ivantsiv Oryslava |
| author_facet | Ivantsiv Oryslava |
| author_sort | Ivantsiv Oryslava |
| collection | DOAJ |
| description | The article focuses on metaphorical modelling as a means of corporate image development. The research data includes an electronic corpus of 185 press releases issued by five international cosmetic companies. A methodology of analysing metaphorical models based on the consideration of the model’s frame-slot structure was applied. The study resulted in the singling out of two major metaphorical clusters within the corporate discourse of image-making – BUSINESS IS A HUMAN BEING and BUSINESS IS ART. Although these models do not embrace the whole range of sources of metaphorical expansion, they nevertheless essentially contribute to creating a relatively holistic image of a cosmetic company as a perfect organism that produces masterpieces to meet the needs and expectations of the target audience. |
| first_indexed | 2024-04-24T14:30:43Z |
| format | Article |
| id | doaj.art-0f59e8c53499498992fd41e6abf43f11 |
| institution | Directory Open Access Journal |
| issn | 1337-7590 2199-6504 |
| language | English |
| last_indexed | 2024-04-24T14:30:43Z |
| publishDate | 2018-06-01 |
| publisher | Constantine the Philosopher University in Nitra |
| record_format | Article |
| series | Topics in Linguistics |
| spelling | doaj.art-0f59e8c53499498992fd41e6abf43f112024-04-03T02:33:06ZengConstantine the Philosopher University in NitraTopics in Linguistics1337-75902199-65042018-06-01191829210.2478/topling-2018-0006topling-2018-0006Metaphorical modelling in the case of cosmetic companies’ image developmentIvantsiv Oryslava0Ternopil Volodymyr Hnatiuk National Pedagogical University, UkraineThe article focuses on metaphorical modelling as a means of corporate image development. The research data includes an electronic corpus of 185 press releases issued by five international cosmetic companies. A methodology of analysing metaphorical models based on the consideration of the model’s frame-slot structure was applied. The study resulted in the singling out of two major metaphorical clusters within the corporate discourse of image-making – BUSINESS IS A HUMAN BEING and BUSINESS IS ART. Although these models do not embrace the whole range of sources of metaphorical expansion, they nevertheless essentially contribute to creating a relatively holistic image of a cosmetic company as a perfect organism that produces masterpieces to meet the needs and expectations of the target audience.https://doi.org/10.2478/topling-2018-0006metaphorical modelconceptual metaphorframe-slot structurecorporate imagecorporate discourse of image-making |
| spellingShingle | Ivantsiv Oryslava Metaphorical modelling in the case of cosmetic companies’ image development Topics in Linguistics metaphorical model conceptual metaphor frame-slot structure corporate image corporate discourse of image-making |
| title | Metaphorical modelling in the case of cosmetic companies’ image development |
| title_full | Metaphorical modelling in the case of cosmetic companies’ image development |
| title_fullStr | Metaphorical modelling in the case of cosmetic companies’ image development |
| title_full_unstemmed | Metaphorical modelling in the case of cosmetic companies’ image development |
| title_short | Metaphorical modelling in the case of cosmetic companies’ image development |
| title_sort | metaphorical modelling in the case of cosmetic companies image development |
| topic | metaphorical model conceptual metaphor frame-slot structure corporate image corporate discourse of image-making |
| url | https://doi.org/10.2478/topling-2018-0006 |
| work_keys_str_mv | AT ivantsivoryslava metaphoricalmodellinginthecaseofcosmeticcompaniesimagedevelopment |