The Reality of Indonesian Metrosexual Men's Online Skincare Shopping and the Power of Cultural Industry

The purpose of this study is to find out the reality of metrosexual men's skincare shopping online which is driven by the power of the cultural industry. The research method in this study is virtual ethnography, which focuses on digital texts with Instagram as a medium for viewing the way in wh...

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Bibliographic Details
Main Author: Teguh Dwi Putranto
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2023-04-01
Series:Jurnal Nomosleca
Subjects:
Online Access:https://jurnal.unmer.ac.id/index.php/n/article/view/9736/pdf