MARKETING STRATEGIES OF POLISH BANKS – EVALUATION ATTEMPT
This article attempts to assess the marketing strategies implemented by banks in Poland, especially after the Polish accession to the EU. It is a result of the analysis of secondary sources and the author’s own primary research (project funded by the State Committee for the Scientific Research). The...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University od Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.edu.pl/article/view/1360 |