INTEGRATED COMMUNICATION - A MODERN MANAGERIAL INSTRUMENT USEFUL IN IMPROVING ORGANIZATIONAL SUCCESS
Integrated communication is a concept that first appeared in marketing where it proved its usefulness through successful results. From this to its extended use in organizational communication activity was just a step that opened integrated communication as a modern managerial instrument for effecti...
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| Format: | Article |
| Language: | English |
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Studia Universitatis Babes-Bolyai
2015-09-01
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| Series: | Studia Universitatis Babeş-Bolyai Negotia |
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| Online Access: | http://193.231.18.162:80/index.php/subbnegotia/article/view/5224 |