INTEGRATED COMMUNICATION - A MODERN MANAGERIAL INSTRUMENT USEFUL IN IMPROVING ORGANIZATIONAL SUCCESS

INTEGRATED COMMUNICATION - A MODERN MANAGERIAL INSTRUMENT USEFUL IN IMPROVING ORGANIZATIONAL SUCCESS

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Integrated communication is a concept that first appeared in marketing where it proved its usefulness through successful results. From this to its extended use in organizational communication activity was just a step that opened integrated communication as a modern managerial instrument for effecti...

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Bibliographic Details
Main Author:	Maria-Magdalena LUPU
Format:	Article
Language:	English
Published:	Studia Universitatis Babes-Bolyai 2015-09-01
Series:	Studia Universitatis Babeş-Bolyai Negotia
Subjects:	managerial communication, integrated communication, Public Administration, organizational effectiveness.
Online Access:	http://193.231.18.162:80/index.php/subbnegotia/article/view/5224

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