Big Data in marketing analytics: opportunities and problems of use
The relevance of conducting research in the direction of using Big Data to improve marketing activities has been grounded. A bibliometric analysis of publications on the subject of «Big Data and marketing» in the scientometric database Scopus has been carried out. The main aspects of using Big Data...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Zhytomyr Polytechnic State University
2023-04-01
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| Series: | Проблеми теорії та методології бухгалтерського обліку, контролю і аналізу |
| Subjects: | |
| Online Access: | http://pbo.ztu.edu.ua/article/view/277778 |