Fostering organisational citizenship behaviour in the Egyptian hospitality industry: the role of internal brand management and leadership styles

Fostering organisational citizenship behaviour in the Egyptian hospitality industry: the role of internal brand management and leadership styles

Abstract Purpose This study explores the intricate interplay between internal brand management (IBM), leadership styles, and organisational citizenship behaviour (OCB) in the dynamic Egyptian hospitality industry. The purpose is to investigate these relationships, considering the regional nuances of...

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Bibliographic Details
Main Authors: Hazem Tawfik Halim, Yasser Tawfik Halim, Osman Mohamed Elsawy
Format: Article
Language:English
Published: SpringerOpen 2023-12-01
Series:Future Business Journal
Subjects:
Internal brand management
Organisational citizenship behaviour
Leadership styles
Hospitality industry
Online Access:https://doi.org/10.1186/s43093-023-00282-5

Internet

https://doi.org/10.1186/s43093-023-00282-5

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