THE RELATION BETWEEN MARKET ORIENTATION AND MARKETING ACTIVITIES OF RESIDENTIAL CONDOMINIUM BUILDERS IN LONDRINA AND MARINGA LA RELACIÓN ENTRE ORIENTACIÓN PARA EL MERCADO Y LAS ACTIVIDADES DE MARKETING DE CONSTRUCTORAS DE URBANIZACIONES RESIDENCIALES DE LONDRINA Y MARINGÁ A RELAÇÃO ENTRE ORIENTAÇÃO PARA O MERCADO E AS ATIVIDADES DE MARKETING DE CONSTRUTORAS DE CONDOMÍNIOS RESIDENCIAIS DE LONDRINA E MARINGÁ

THE RELATION BETWEEN MARKET ORIENTATION AND MARKETING ACTIVITIES OF RESIDENTIAL CONDOMINIUM BUILDERS IN LONDRINA AND MARINGA LA RELACIÓN ENTRE ORIENTACIÓN PARA EL MERCADO Y LAS ACTIVIDADES DE MARKETING DE CONSTRUCTORAS DE URBANIZACIONES RESIDENCIALES DE LONDRINA Y MARINGÁ A RELAÇÃO ENTRE ORIENTAÇÃO PARA O MERCADO E AS ATIVIDADES DE MARKETING DE CONSTRUTORAS DE CONDOMÍNIOS RESIDENCIAIS DE LONDRINA E MARINGÁ

The use of market orientation (MO) scales seeks to measure the use of marketing concepts byenterprises developing their market activities. In this sense, the Markor scale tries to demonstrate the MO of the organization, guided by measuring the flow of market information that is taken by enterprises...

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Bibliographic Details
Main Authors: Alexandre João Munhoz, Mario Nei Pacagnan
Format: Article
Language:Portuguese
Published: Emerald Publishing 2013-01-01
Series:REGE Revista de Gestão
Subjects:
Orientação para o Mercado, Atividades de Marketing, Construção Civil.
Online Access:http://www.revistas.usp.br/rege/article/view/49902

Internet

http://www.revistas.usp.br/rege/article/view/49902

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