THE EFFECT OF COUNTRY-OF-ORIGIN ON NEW ZEALAND CONSUMERS BEER PURCHASING BEHAVIOR

THE EFFECT OF COUNTRY-OF-ORIGIN ON NEW ZEALAND CONSUMERS BEER PURCHASING BEHAVIOR

Country of Origin (COO) sits along with marketing mix factor in the global market place. Given the im­portance of COO, studies have touched the field of COO effects, though studies pertaining to alco­ho­lic beve­rage purchase behavior, particularly in the New Zealand remains limited. This study expl...

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Bibliographic Details
Main Authors: Jashim Khan, Na Zuo, Gary Rivers
Format: Article
Language:English
Published: Petra Christian University 2017-03-01
Series:Jurnal Manajemen dan Wirausaha
Subjects:
Country-of-origin
lager beer
demographics
New Zealand.
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20260

Internet

http://puslit2.petra.ac.id/ejournal/index.php/man/article/view/20260

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