An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping

The Internet as a shopping and purchasing medium has become an extensively researched topic. Augmented realty, in particular, allows consumers to explore their options and make personalised changes while shopping online. Our study aims to analyse the symmetry between the attitudes towards using the...

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Bibliographic Details
Main Authors: Radu Lixăndroiu, Ana-Maria Cazan, Cătălin Ioan Maican
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Symmetry
Subjects:
Online Access:https://www.mdpi.com/2073-8994/13/3/416