An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping
The Internet as a shopping and purchasing medium has become an extensively researched topic. Augmented realty, in particular, allows consumers to explore their options and make personalised changes while shopping online. Our study aims to analyse the symmetry between the attitudes towards using the...
Main Authors: | Radu Lixăndroiu, Ana-Maria Cazan, Cătălin Ioan Maican |
---|---|
Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-03-01
|
Series: | Symmetry |
Subjects: | |
Online Access: | https://www.mdpi.com/2073-8994/13/3/416 |
Similar Items
-
Augmented reality shopping application usage: the influence of attitude, value, and characteristics of innovation
by: Jiang, Yi, et al.
Published: (2022) -
Product Impulsive Buying on Online Shops
by: Yudith Febrianty Lerrick, et al.
Published: (2023-03-01) -
THE INFLUENCE OF HEDONIC SHOPPING MOTIVATION TO THE IMPULSE BUYING OF ONLINE-SHOPPING CONSUMER ON INSTAGRAM
by: Asnawati, et al.
Published: (2018-02-01) -
THE IMPACT OF MOTIVATION IN USING ONLINE SHOPPING CART ON THE FREQUENCY OF USING ONLINE SHOPPING CART WITH THE ONLINE SHOPPING FREQUENCT
by: Gina Muliana Citra, et al.
Published: (2017-03-01) -
The Role of Mobile Augmented Reality Applications on Continuous use and Purchase Intention by the Consumer
by: Ali Atashsooz, et al.
Published: (2023-03-01)