The use of Social Media by Young Consumers in Purchasing Processes
The main purpose of the article is presenting the role of social media in the process of shaping the behaviours of young consumers in the context of utilization of chosen social media in the process of making purchasing decisions. The conducted research has shown that social media constitute an inse...
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| Format: | Article |
| Language: | English |
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Sciendo
2019-03-01
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| Series: | Marketing of Scientific and Research Organizations |
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| Online Access: | https://doi.org/10.2478/minib-2019-0014 |