The use of Social Media by Young Consumers in Purchasing Processes

The use of Social Media by Young Consumers in Purchasing Processes

The main purpose of the article is presenting the role of social media in the process of shaping the behaviours of young consumers in the context of utilization of chosen social media in the process of making purchasing decisions. The conducted research has shown that social media constitute an inse...

Ful tanımlama

Detaylı Bibliyografya
Yazar: Stachowiak-Krzyżan Magda
Materyal Türü: Makale
Dil:English
Baskı/Yayın Bilgisi: Sciendo 2019-03-01
Seri Bilgileri:Marketing of Scientific and Research Organizations
Konular:
social media
consumer behaviour
young consumers
generation z
marketing communication
Online Erişim:https://doi.org/10.2478/minib-2019-0014

Internet

https://doi.org/10.2478/minib-2019-0014

Benzer Materyaller