The relative efficacy of positively and negatively valenced road safety campaign messages in improving dangerous driving attitudes
Dangerous driving is a social problem that results in serious injuries, fatalities, and significant economic costs. Extensive research has examined the efficacy of road safety campaigns in curbing dangerous driving, however, these investigations have largely focused on negatively valenced messages....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Australasian College of Road Safety
2020-11-01
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| Series: | Journal of Road Safety |
| Online Access: | https://acrs.org.au/files/papers/arsc/2020/The%20relative%20efficacy%20of%20positively%20and%20negatively%20valenced%20road%20safety%20campaign%20messages%20in%20improving%20dangerous%20driving%20attitudes.pdf |