Organic Food: The Factors Influencing Consumers' Purchasing Intention
Objective: This investigation assessed the factors determining consumers' purchasing intention for natural food. This study employs four variables to explain the phenomenon: purchasing intention toward organic food, altruistic value, egoistic value, and attitude toward organic products. Desig...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2023-08-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/46107 |