Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity
Purpose – The purpose of this paper is to investigate the simultaneous relationships among transformational leadership (TFL), customer citizenship behavior (CCB), employee intrinsic motivation (IM) and employee creativity (EC). Design/methodology/approach – This study was conducted in companies (hot...
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2019-10-01
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| Series: | Journal of Asian Business and Economic Studies |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JABES-10-2018-0070/full/pdf?title=transformational-leadership-customer-citizenship-behavior-employee-intrinsic-motivation-and-employee-creativity |
| _version_ | 1797995009838940160 |
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| author | Le Minh-Duc Nguyen Huu-Lam |
| author_facet | Le Minh-Duc Nguyen Huu-Lam |
| author_sort | Le Minh-Duc |
| collection | DOAJ |
| description | Purpose – The purpose of this paper is to investigate the simultaneous relationships among transformational leadership (TFL), customer citizenship behavior (CCB), employee intrinsic motivation (IM) and employee creativity (EC). Design/methodology/approach – This study was conducted in companies (hotels and tour operators) from the hospitality sector in Vietnam. The respondents were selected based on convenience sampling. A cross-sectional survey design and questionnaire method was used for data collection. Findings – The results of the empirical analysis suggest that: employee IM is significantly associated with EC, both TFL and CCB are positively related to employee IM and EC and employee IM positively mediates the effects of both TFL and CCB on EC. Practical implications – The results may help managers focus on TFL behavior, CCB and employee IM to achieve higher EC. Originality/value – This investigation is expected to be new and valuable. Research on relationships of CCB, employee IM and EC is of significant importance but has not been examined to date. It is hoped that this study addresses this important gap in the marketing literature. |
| first_indexed | 2024-04-11T09:54:41Z |
| format | Article |
| id | doaj.art-0feee0412fc54bf98cd86d718be6b962 |
| institution | Directory Open Access Journal |
| issn | 2515-964X |
| language | English |
| last_indexed | 2024-04-11T09:54:41Z |
| publishDate | 2019-10-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Journal of Asian Business and Economic Studies |
| spelling | doaj.art-0feee0412fc54bf98cd86d718be6b9622022-12-22T04:30:39ZengEmerald PublishingJournal of Asian Business and Economic Studies2515-964X2019-10-0126228630010.1108/JABES-10-2018-0070632325Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativityLe Minh-Duc0Nguyen Huu-Lam1School of Management, University of Economics Ho Chi Minh City, Ho Chi Minh City, VietnamCentre for Excellence in Management and Development, University of Economics Ho Chi Minh City, Ho Chi Minh City, VietnamPurpose – The purpose of this paper is to investigate the simultaneous relationships among transformational leadership (TFL), customer citizenship behavior (CCB), employee intrinsic motivation (IM) and employee creativity (EC). Design/methodology/approach – This study was conducted in companies (hotels and tour operators) from the hospitality sector in Vietnam. The respondents were selected based on convenience sampling. A cross-sectional survey design and questionnaire method was used for data collection. Findings – The results of the empirical analysis suggest that: employee IM is significantly associated with EC, both TFL and CCB are positively related to employee IM and EC and employee IM positively mediates the effects of both TFL and CCB on EC. Practical implications – The results may help managers focus on TFL behavior, CCB and employee IM to achieve higher EC. Originality/value – This investigation is expected to be new and valuable. Research on relationships of CCB, employee IM and EC is of significant importance but has not been examined to date. It is hoped that this study addresses this important gap in the marketing literature.https://www.emerald.com/insight/content/doi/10.1108/JABES-10-2018-0070/full/pdf?title=transformational-leadership-customer-citizenship-behavior-employee-intrinsic-motivation-and-employee-creativitytransformational leadershipemployee creativitycustomer citizenship behaviourvalue co-creationemployee intrinsic motivation |
| spellingShingle | Le Minh-Duc Nguyen Huu-Lam Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity Journal of Asian Business and Economic Studies transformational leadership employee creativity customer citizenship behaviour value co-creation employee intrinsic motivation |
| title | Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity |
| title_full | Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity |
| title_fullStr | Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity |
| title_full_unstemmed | Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity |
| title_short | Transformational leadership, customer citizenship behavior, employee intrinsic motivation, and employee creativity |
| title_sort | transformational leadership customer citizenship behavior employee intrinsic motivation and employee creativity |
| topic | transformational leadership employee creativity customer citizenship behaviour value co-creation employee intrinsic motivation |
| url | https://www.emerald.com/insight/content/doi/10.1108/JABES-10-2018-0070/full/pdf?title=transformational-leadership-customer-citizenship-behavior-employee-intrinsic-motivation-and-employee-creativity |
| work_keys_str_mv | AT leminhduc transformationalleadershipcustomercitizenshipbehavioremployeeintrinsicmotivationandemployeecreativity AT nguyenhuulam transformationalleadershipcustomercitizenshipbehavioremployeeintrinsicmotivationandemployeecreativity |