The role of the marketing aspects of market integration in achieving competitiveness

A crucial characteristic of the modern-day world economy is global economic disbalance. Whereas the developed segment of the global economy, with its overall and particular interests, diverges on the one side, the remainder of the global economy remains of the other. The shifts noted over the past t...

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Bibliographic Details
Main Author: Grubor Aleksandar
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2014-01-01
Series:Strategic Management
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2014/1821-34481402041G.pdf