THE IMPACT OF SOCIAL MEDIA INFLUENCER’S CREDIBILITY ON THE TRAVEL INTENTIONS OF THE EGYPTIAN MILLENNIALS: APPLIED TO DOMESTIC TOURISM

THE IMPACT OF SOCIAL MEDIA INFLUENCER’S CREDIBILITY ON THE TRAVEL INTENTIONS OF THE EGYPTIAN MILLENNIALS: APPLIED TO DOMESTIC TOURISM

This study aims to fill the gap in the current influencer marketing literature by analyzing the impact of social media influencers (SMIs) credibility on the domestic travel intentions of Egyptian millennials.An online questionnaire was distributed to a convenience sample of 581 Egyptian millennial...

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Bibliographic Details
Main Authors: Marianne RAAFAT, Nancy MONTASER, Dalia SOLIMAN
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2023-06-01
Series:Geo Journal of Tourism and Geosites
Subjects:
social media
influencers
credibility
travel intentions
millennials
egypt
domestic tourism
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-2-2023/gtg.47234-1066.pdf

Internet

https://gtg.webhost.uoradea.ro/PDF/GTG-2-2023/gtg.47234-1066.pdf

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