Brand marketing model on social networks / Prekės ženklo rinkodaros modelis socialiniuose tinkluose

Brand marketing model on social networks / Prekės ženklo rinkodaros modelis socialiniuose tinkluose

The paper analyzes the brand and its marketing solutions onsocial networks. This analysis led to the creation of improvedbrand marketing model on social networks, which will contributeto the rapid and cheap organization brand recognition, increasecompetitive advantage and enhance consumer loyalty. T...

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Bibliographic Details
Main Authors: Jolita Jezukevičiūtė, Vida Davidavičienė
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2014-02-01
Series:Mokslas: Lietuvos Ateitis
Subjects:
brand
social networks
organizations
consumers
marketing model
image
Online Access:http://journals.vgtu.lt/index.php/MLA/article/view/3511

Internet

http://journals.vgtu.lt/index.php/MLA/article/view/3511

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