Linking consumer characteristics to word-of-mouth-related behaviors and referral intentions in restaurants

Linking consumer characteristics to word-of-mouth-related behaviors and referral intentions in restaurants

This research aims at describing and validating differences in word-of-mouth-related (WOM) behaviors and referral intentions according to consumers’ characteristics; demographic (gender/age), socio-economic (education), and consumption patterns (frequency of outdoor dining/restaurant type preference...

Full description

Bibliographic Details
Main Authors: Islam Salem, Mohamed Nabil, Hossam Shehata
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2017-12-01
Series:Tourism & Travelling
Subjects:
consumer characteristic
consumption patterns
demographics
socio-economic characteristics
word-of-mouth
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9504/TT_2017_Shehata.pdf

Internet

https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/9504/TT_2017_Shehata.pdf

Similar Items