Intentions to Reciprocate Vendor Gifts Amongst Malaysian Purchasing Executives
Business gift giving is a universal standard of conduct for most business organizations and industries (Beltramini 1992; Brenner and Molander 1977). Organizations use gifts as means to show appreciation for past business and to influence the attitudes and behaviours of a select, prestigious group of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
1999-12-01
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| Series: | Malaysian Management Journal |
| Online Access: | https://e-journal.uum.edu.my/index.php/mmj/article/view/8735 |