Factors Influencing the Decision to Buy Green Products among Young Consumers in an Emerging Country
Environmental concerns have led to increased environmentally conscious practices and the production of green products. However, in an emerging country like Tanzania, young Tanzanian consumers have shown less responsiveness, necessitating an exploration of the factors influencing their purchase behav...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas 17 Agustus 1945 (UNTAG) Semarang
2024-01-01
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| Series: | Media Ekonomi dan Manajemen |
| Subjects: | |
| Online Access: | http://jurnal.untagsmg.ac.id/index.php/fe/article/view/4544 |