Conceptualising tourist based brand-equity pyramid: an application of Keller brand pyramid model to destinations
Purpose – Different scales available for measuring the brand-equity of destinations are found to be much tourist centric and did not present a holistic view regarding building sustainable customer based brand-equity for destinations. Current study aim at conceptually addressing this important issue...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2017-05-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol23no1/8_Yousaf_Amin_Gupta |