Applying the Creative Process to Library Branding
How does one cultivate creative inspiration on demand and sustain it over the life of a project? As a library marketing professional, it can be challenging to sustain creativity when crafting ideas to establish or re-envision a library brand. This article examines the creative process with the goal...
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| Format: | Article |
| Language: | English |
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Marketing Libraries Journal
2017-12-01
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| Series: | Marketing Libraries Journal |
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| Online Access: | http://bit.ly/5_Branding_MLJ-v1-i1-Fall2017 |