Applying the Creative Process to Library Branding

Applying the Creative Process to Library Branding

How does one cultivate creative inspiration on demand and sustain it over the life of a project? As a library marketing professional, it can be challenging to sustain creativity when crafting ideas to establish or re-envision a library brand. This article examines the creative process with the goal...

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Bibliographic Details
Main Author: Kellie Sparks
Format: Article
Language:English
Published: Marketing Libraries Journal 2017-12-01
Series:Marketing Libraries Journal
Subjects:
creativity
marketing
branding
creative process;
Online Access:http://bit.ly/5_Branding_MLJ-v1-i1-Fall2017

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