Online Buyer's Perspective of E-shops Credibility: Measurement Dimensions
Addressing the debated topic of credibility in online sales, the present study analyses buyer's perspective. The study develops from the literature to test and refine a multi-dimensional measurement of e-shops credibility. Consumer's criteria for assessing e-shops credibility are empirical...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2017-12-01
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| Series: | Management Dynamics in the Knowledge Economy |
| Subjects: | |
| Online Access: | http://www.managementdynamics.ro/index.php/journal/article/view/251/201 |