Possibilities of collecting, analysing and visualizing groundswell communication data in a global environment
Research background: The groundswell is an undoubted threat, but also a potential of companies. It is important for business entities with a global scope to monitor potential customers and consumers when behaving in a digital environment, because there is a possibility of creating a so-called ground...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | SHS Web of Conferences |
| Subjects: | |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2021/40/shsconf_glob2021_02008.pdf |