Rebranding of Malangan Batik as a Symbol of Malang’s Cultural Identity through Value Chain Analysis
Malangan Batik is one of the symbol of Malang’s cultural identity. As an identity’s symbol that has been inherited, Malangan batik must be able to compete and reach consumers on a wider scale. However, Malangan batik is in fact not much in demand by consumers, even the younger generation in Malang....
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/63/e3sconf_icobar23_02129.pdf |