Gender as a Factor in the Physician and Patient Interaction: From the Service Quality Perspective
Research has not yet adequately explored the potential interplay between the physician’s gender and the patient’s perception of the service quality. Although various studies have covered the measurement of service quality in the hospital industry, the gender perspective has not been touched on signi...
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| Format: | Article |
| Language: | English |
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University of Warsaw
2018-01-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
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| Online Access: | https://press.wz.uw.edu.pl/jmcbem/vol2018/iss2/2/ |