PERSUASI PENGURANGAN PENGGUNAAN KANTONG PLASTIK MELALUI NARASI DAN PERSEPSI RESIKO

Studies on the effect of persuasion message in a pro­environmental behavior context have been focused on the utilization of argumentative massage type to ensure changes in individual’s behavior. The purpose of this research is to testing whether persuasion narration on type message, based on the ris...

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Bibliographic Details
Main Author: Gumgum Gumelar
Format: Article
Language:English
Published: Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) 2018-02-01
Series:Jurnal Aspikom
Subjects:
Online Access:http://jurnalaspikom.org/index.php/aspikom/article/view/274