Are we choosing the right flagships? The bird species and traits Australians find most attractive.

Understanding what people like about birds can help target advocacy for bird conservation. However, testing preferences for characteristics of birds is methodologically challenging, with bias difficult to avoid. In this paper we test whether preferred characteristics of birds in general are shared b...

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Bibliographic Details
Main Authors: Stephen T Garnett, Gillian B Ainsworth, Kerstin K Zander
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2018-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC6019765?pdf=render