INFLUENCE OF EXTRINSIC FACTORS ON CONSUMERS CHOICE AT SEGMENTED WINE EVENTS

INFLUENCE OF EXTRINSIC FACTORS ON CONSUMERS CHOICE AT SEGMENTED WINE EVENTS

Many wine attributes make consumers choice difficult and confusing. By focusing on consumers from higher-segmented comparing wine events and comparing lower-segmented and higher-segmented wine events, we determinate the more influential attributes in consumers choice, and identify what is important...

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Bibliographic Details
Main Authors: Marina Nacka, Kristina Popova, Riste Elenov
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2019-12-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
wine events segmentation
wine attributes
consumer choice
label information
consumer segments
Online Access:https://www.ea.bg.ac.rs/index.php/EA/article/view/1666

Internet

https://www.ea.bg.ac.rs/index.php/EA/article/view/1666

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