INFLUENCE OF EXTRINSIC FACTORS ON CONSUMERS CHOICE AT SEGMENTED WINE EVENTS
Many wine attributes make consumers choice difficult and confusing. By focusing on consumers from higher-segmented comparing wine events and comparing lower-segmented and higher-segmented wine events, we determinate the more influential attributes in consumers choice, and identify what is important...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2019-12-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | https://www.ea.bg.ac.rs/index.php/EA/article/view/1666 |
| _version_ | 1827945819514339328 |
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| author | Marina Nacka Kristina Popova Riste Elenov |
| author_facet | Marina Nacka Kristina Popova Riste Elenov |
| author_sort | Marina Nacka |
| collection | DOAJ |
| description |
Many wine attributes make consumers choice difficult and confusing. By focusing on consumers from higher-segmented comparing wine events and comparing lower-segmented and higher-segmented wine events, we determinate the more influential attributes in consumers choice, and identify what is important cue on the bottles label. ANOVA, cluster analysis and Pearson chi-square test were used to determinate the consumers segments and their differences, difference between attributes, influence of some of the attributes over behavioral variables. We find that recommendation influences has stronger influence over the choice of consumers at the higher-segmented event, compared to awards or information on the label. Price and design defined cluster in the lowersegmented sample while vintage, region and brand defined the high-segmented cluster.
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| first_indexed | 2024-03-13T10:49:55Z |
| format | Article |
| id | doaj.art-1094aac1c0854cc2a18b3bf56590a162 |
| institution | Directory Open Access Journal |
| issn | 0352-3462 2334-8453 |
| language | English |
| last_indexed | 2024-03-13T10:49:55Z |
| publishDate | 2019-12-01 |
| publisher | Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt |
| record_format | Article |
| series | Ekonomika Poljoprivrede (1979) |
| spelling | doaj.art-1094aac1c0854cc2a18b3bf56590a1622023-05-17T16:56:42ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532019-12-0166410.5937/ekoPolj1904127NINFLUENCE OF EXTRINSIC FACTORS ON CONSUMERS CHOICE AT SEGMENTED WINE EVENTSMarina Nacka0Kristina Popova1Riste Elenov2Ss. Cyril and Methodius University in Skopje, Faculty of Agricultural Sciences and Food – SkopjeCyril and Methodius University in Skopje, Faculty of Economics, SkopjeSs. Cyril and Methodius University in Skopje, Faculty of Agricultural Sciences and Food – Skopje Many wine attributes make consumers choice difficult and confusing. By focusing on consumers from higher-segmented comparing wine events and comparing lower-segmented and higher-segmented wine events, we determinate the more influential attributes in consumers choice, and identify what is important cue on the bottles label. ANOVA, cluster analysis and Pearson chi-square test were used to determinate the consumers segments and their differences, difference between attributes, influence of some of the attributes over behavioral variables. We find that recommendation influences has stronger influence over the choice of consumers at the higher-segmented event, compared to awards or information on the label. Price and design defined cluster in the lowersegmented sample while vintage, region and brand defined the high-segmented cluster. https://www.ea.bg.ac.rs/index.php/EA/article/view/1666wine events segmentationwine attributesconsumer choicelabel informationconsumer segments |
| spellingShingle | Marina Nacka Kristina Popova Riste Elenov INFLUENCE OF EXTRINSIC FACTORS ON CONSUMERS CHOICE AT SEGMENTED WINE EVENTS Ekonomika Poljoprivrede (1979) wine events segmentation wine attributes consumer choice label information consumer segments |
| title | INFLUENCE OF EXTRINSIC FACTORS ON CONSUMERS CHOICE AT SEGMENTED WINE EVENTS |
| title_full | INFLUENCE OF EXTRINSIC FACTORS ON CONSUMERS CHOICE AT SEGMENTED WINE EVENTS |
| title_fullStr | INFLUENCE OF EXTRINSIC FACTORS ON CONSUMERS CHOICE AT SEGMENTED WINE EVENTS |
| title_full_unstemmed | INFLUENCE OF EXTRINSIC FACTORS ON CONSUMERS CHOICE AT SEGMENTED WINE EVENTS |
| title_short | INFLUENCE OF EXTRINSIC FACTORS ON CONSUMERS CHOICE AT SEGMENTED WINE EVENTS |
| title_sort | influence of extrinsic factors on consumers choice at segmented wine events |
| topic | wine events segmentation wine attributes consumer choice label information consumer segments |
| url | https://www.ea.bg.ac.rs/index.php/EA/article/view/1666 |
| work_keys_str_mv | AT marinanacka influenceofextrinsicfactorsonconsumerschoiceatsegmentedwineevents AT kristinapopova influenceofextrinsicfactorsonconsumerschoiceatsegmentedwineevents AT risteelenov influenceofextrinsicfactorsonconsumerschoiceatsegmentedwineevents |