Game design as marketing: How game mechanics create demand for virtual goods
Selling virtual goods for real money is an increasingly popular revenue model for massively-multiplayer online games (MMOs), social networking sites (SNSs) and other online hangouts. In this paper, we argue that the marketing of virtual goods currently falls short of what it could be. Game developer...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Journal of Business Science and Applied Management
2010-01-01
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| Series: | International Journal of Business Science and Applied Management |
| Subjects: | |
| Online Access: | http://www.business-and-management.org/download.php?file=2010/5_1--14-29-Hamari,Lehdonvirta.pdf |