Netnography : Gojek Marketing Strategy Analysis Through YouTube Social Media.

Netnography : Gojek Marketing Strategy Analysis Through YouTube Social Media.

PT Aplikasi Karya Anak Bangsa or Gojek is an online transportation service company that was founded in 2010.The research objective is to analyze and describe Gojek's marketing strategy through YouTube social media. This research uses a qualitative approach, with analysis using netnographic stud...

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Bibliographic Details
Main Authors: Siti Fatimah, Mirza Chusnainy, Fifi Khumairo, Shinta Didin Hari Mariana, Sigit Hermawan
Format: Article
Language:Indonesian
Published: Universitas 17 Agustus 1945 (UNTAG) Semarang 2021-01-01
Series:Media Ekonomi dan Manajemen
Subjects:
marketing strategy
youtube social media
7p marketing.
Online Access:http://jurnal.untagsmg.ac.id/index.php/fe/article/view/1601

Internet

http://jurnal.untagsmg.ac.id/index.php/fe/article/view/1601

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