Tinjauan Skala Ukuran Perusahaan terhadap Perilaku Entrepreneurial Marketing serta kaitanya dengan Dominasi Dimensi Opportunity dan Growth Orientation

Tinjauan Skala Ukuran Perusahaan terhadap Perilaku Entrepreneurial Marketing serta kaitanya dengan Dominasi Dimensi Opportunity dan Growth Orientation

This study aims to bridge the gap in the literature by examining the dimensions of Growth Orientation, Opportunity Orientation, Total customer focus dimensions, Value creation Networking, Informal Market Analysis, Closness to The Market on large and small company scale related to Entrepreneurial Ma...

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Bibliographic Details
Main Authors: Christina Whidya Utami, Hendro Susanto
Format: Article
Language:English
Published: Universitas Nahdlatul Ulama Surabaya 2019-11-01
Series:Business and Finance Journal
Subjects:
Entrepreneurial Marketing
Growth Orientation
Opportunity Orientation
Total customer focus
Value creation Networking
Informal Market Analysis
Online Access:https://journal2.unusa.ac.id/index.php/BFJ/article/view/1365

Internet

https://journal2.unusa.ac.id/index.php/BFJ/article/view/1365

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