PR TOOLS TO MANAGE THE REPUTATION OF THE COMPANY ON THE INTERNET

The process offorming a positive reputation of a company in the global network acquires particular relevance for business in modern conditions. Online reputation management allows a company to create a positive online image, build loyalty to the company, and minimize negativity. As a result, the nec...

Täydet tiedot

Bibliografiset tiedot
Päätekijät: I. Makhonina, A. Gladysheva, I. Chepurova
Aineistotyyppi: Artikkeli
Kieli:Russian
Julkaistu: North Caucasus Federal University 2022-02-01
Sarja:Вестник Северо-Кавказского федерального университета
Aiheet:
pr
Linkit:https://vestnikskfu.elpub.ru/jour/article/view/354