PR TOOLS TO MANAGE THE REPUTATION OF THE COMPANY ON THE INTERNET
The process offorming a positive reputation of a company in the global network acquires particular relevance for business in modern conditions. Online reputation management allows a company to create a positive online image, build loyalty to the company, and minimize negativity. As a result, the nec...
| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Russian |
| Publicado em: |
North Caucasus Federal University
2022-02-01
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| coleção: | Вестник Северо-Кавказского федерального университета |
| Assuntos: | |
| Acesso em linha: | https://vestnikskfu.elpub.ru/jour/article/view/354 |