The influence of core service quality associated with Korean women’s volleyball on national image and consumption engagement of Korean products: Perspective of Korean Wave in Thailand

The influence of core service quality associated with Korean women’s volleyball on national image and consumption engagement of Korean products: Perspective of Korean Wave in Thailand

Building on the stimulus-organism-response (SOR) framework, we proposed and tested a hypothesized model examining the effect of core service quality on national image and related behavioral intentions (i.e., intention to visit Korea and intention to purchase Korean products). Using 286 samples colle...

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Bibliographic Details
Main Authors: Jong-Hwan Jeon, Kevin K. Byon, Hyunseok Song, Sung-Bae Roger Park
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-07-01
Series:Frontiers in Psychology
Subjects:
core service quality
national image
Korean Wave
stimulus-organism-response
behavioral intentions
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.788257/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.788257/full

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