Exploring the Customization Decision Support System Using Waypoint Solutions

Product customization has been popular since Internet shopping began. Many firms have introduced customization configuration systems, allowing customers to choose a wide range of product attributes, attracting them to participate in the shopping process, and increasing customer satisfaction. Paradox...

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Bibliographic Details
Main Authors: Akinori Ono, Kiyokazu Matsuura, Seiji Endo, Yuji Nakagawa
Format: Article
Language:English
Published: Korean Marketing Association 2016-04-01
Series:Asia Marketing Journal
Subjects:
Online Access:https://amj.kma.re.kr/journal/vol18/iss1/2/