Exploring the Customization Decision Support System Using Waypoint Solutions
Product customization has been popular since Internet shopping began. Many firms have introduced customization configuration systems, allowing customers to choose a wide range of product attributes, attracting them to participate in the shopping process, and increasing customer satisfaction. Paradox...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Korean Marketing Association
2016-04-01
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Series: | Asia Marketing Journal |
Subjects: | |
Online Access: | https://amj.kma.re.kr/journal/vol18/iss1/2/ |