Innovation culture as a premise for engaging and memorable tourist experiences through gamification
The purpose of the article is to research the impact of innovativeness and innovation culture as premises for effective gamification at destination level. The main hypothesis defended is that innovation culture and gamification can be powerful tools for tourism destination management. By creating a...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2023-11-01
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| Series: | Tourism |
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| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/18403 |