Understanding Local Cable Advertisements for Small Businesses

Understanding Local Cable Advertisements for Small Businesses

Consumers’ attitude holds central focus in mainstream research in marketing, with abundant research on consumers’ attitude towards digital and online advertisements. Yet, there is scarce research on local area cable advertisements of small businesses. This paper aims to examine the determinants of c...

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Bibliographic Details
Main Authors: Rafia Faiz, Humaira Asad, Dilawayz Paracha, Rehan Ahmad Faiz
Format: Article
Language:English
Published: University of Management and Technology 2018-06-01
Series:Journal of Management and Research
Subjects:
advertisement perception
consumers’ attitude
credibility
entertainment
local cable advertising
marketing
Online Access:https://ojs.umt.edu.pk/index.php/jmr/article/view/221

Internet

https://ojs.umt.edu.pk/index.php/jmr/article/view/221

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